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Call Forwarding
What is Call Forwarding?
What does 'Call Forwarding' refer to and why businesses use it
5 min read
Updated 6/11/2025
📲 Call Forwarding
Call forwarding automatically redirects incoming calls from an existing phone number to another number. In this case, a business:
- Forwards its existing number their Sloane Number
- Doesn't need to make changes to their existing number
- Doesn't need to pay someone to answer calls
📞 Forwarding Calls to Sloane
Sloane is designed to answer calls for your business -- but there are different ways it can do this
- Some businesses opt in for Conditional Call Forwarding which forwards calls to Sloane only in certain conditions
- Other businesses opt in for Unconditional Call Forwarding which always forwards calls to Sloane (no conditions)
- You decide how and when calls route to your Sloane Number based upon which settings you configure
- Call Forwarding lets Sloane pick up, respond, and manage calls on behalf of your business -— without needing to change your existing number
Which Call Forwarding is Right For Your Business?
📳 Unconditional Forwarding
- There's only one type of Unconditional Forwarding
- Every call is always forwarded
- Call forwarding happens immediately (your phone never rings)
- You only speak with a caller if Sloane transfers a live call to you
- Businesses commonly use Unconditional Forwarding in conjunction with the Transfer Calls Feature so Sloane:
- Handles spam calls
- Handles callers with general questions (e.g., business hours)
- Transfers live callers to the business who are identified as potential high-value customers
🤙🏾 Conditional Forwarding
- There are three types of Conditional Forwarding:
- Forward if Busy - calls route to Sloane only when your line is currently in use
- Forward if No Answer - calls route to Sloane only after a set number of rings when you don't pick up
- Forward if Unreachable - calls route to Sloane only if your phone is off or out of service
- Businesses commonly use two or more types of Conditional Forwarding in conjunction with one another
☎️ Conditional Forwarding: Important Considerations
- Not all carriers are the same
- Each type of Conditional Forwarding needs to be configured separately with its own dial code
- Not all carriers support every type of Conditional Forwarding
⚙️ How to Setup Call Forwarding
Most carriers let you activate call forwarding by dialing a short setup code. Example: Unconditional Forwarding for AT&T:
- Dial * * 2 1 * [SloaneNumber] #
- Press call button
- Listen for the confirmation sound ✅
⚠️ Service Provider Codes Vary
Check our Call Forwarding Carrier Setup Guide to see what your service provider allows.
- Identify which phone carrier you have
- See which types of call forwarding options that your phone provider offers in our Call Forwarding Carrier Setup Guide
- Decide which type of call forwarding is right for your business
